Table tennis and sports content remain popular

In April 2022, the Table Tennis Federation announced the release of the ITTF magazine for table tennis fans. Fans of the popular sports game can get acquainted with modern players, facts and figures, news, and the latest events. The magazine will be released quarterly – in April, July, October, and January.

Such initiatives confirm the continued interest in table tennis and sports content. The discipline brings people of all ages and interests together. Sports marketing is often used to promote sports brands or products. 

Thanks to the competent approach of marketers, a sports brand begins to attract the audience’s attention quickly. Among the most common sports marketing techniques, the following can be distinguished: advertising at the stadium and media support for athletes. Marketers allow athletes to make their media image more attractive, increasing trust.

 BETER Sports: more than 10,000 table tennis events monthly

Sports marketers use various techniques, one of which is creating compelling content with the help of sports celebrities. Sports fans are constantly sharing content with their friends. In addition, statistics show that most sports fans prefer engaging content before the match; for example, 72% of fans enjoy watching pre-match content during and after the game. Sports fans love to feel the excitement and anticipation before a competition.

Sports fans prefer live contests, but they also have an astonishingly massive interest in various kinds of content: top stories or game highlights. Providing quality table tennis content and information with auxiliary components — a task accomplished by BETER Sports. 

BETER Sports provides live streams, live data, and odds for more than 10,000 table tennis events every month. BETER powers the most sought-after fast sports Setka Cup tournaments. Setka Cup tournaments provide sports fans with exciting sports content available on the official YouTube сhannel. This sports content includes game highlights, interviews, tips, and more.

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